Updated: 16/3/2021 | 2:47:44 PM

On November 24, 2020 in Hanoi, Hoa Binh Minh Group officially launched a new Brand Identity. This was an important milestone of Hoa Binh Minh after 28 years of growth, with the Group consistently ranking in the top 60 of the VNR500. Hoa Binh Minh's new brand identity includes the brand logos of the Group and its member companies in the Automobile, Motorcycle, Tiles, Steel & Cement, Agriculture and Investment categories.

 

 

Brand name:

The Group uses the common brand name Hoa Binh Minh. The Vietnamese business name is Tập đoàn Hòa Bình Minh and the English name is Hoa Binh Minh Group.

 

• Brand Positioning Statement: A leading trading, service and investment group in the distribution of a number of key industrial products (Motorcycles, Cars, Steel), committed to bringing real value to customers and partners thanks to a convenient nationwide distribution system, effective performance capacity and honest service culture.
• Brand Model: People of Action
• Brand Personality: Proactive – Capable of action – Honest

 

LOGO:

Logo design and meaning:

The HOA BINH MINH logo is designed in an alphabetic style, with a thick, powerful typography that spreads horizontally with uniform strokes, signifying the firm basis of HOA BINH MINH's major commercial activities. The highlight of the 3 Hs is the right triangles, which imply a positive meaning of reaching forward, representing the brand model "People of Action" - always pioneering and exploring in business activities of enterprises.

The right triangles are stylized with straight lines conveying "Honest" and energetic curves implying "Capable of Action". From left to right, three successive triangles in the logo generate a repelling force toward a positive direction, signifying "Proactive."

 

Logo colors:

The Hoa Binh Minh logo is made up of two colors: black, which represents legitimacy, sustainability, and longevity, and red orange in the right triangles, which represents eagerness, fierceness, and passion.

 

SLOGAN

 “Passion in action”

Passion is more than just a matter of will or words. To achieve success, the people of Hoa Binh Minh operate decisively and persistently. Hoa Binh Minh's employees are always determined and passionate about providing exceptional value to customers and partners, allowing the Group to reach new heights.

 

After more than 28 years of operation, Hoa Binh Minh has more than 140 business locations in 41/63 cities and provinces, more than 4,200 employees operating in 6 key fields and industries. In 2025, Hoa Binh Minh hopes to generate 2 billion USD in income.

 

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Hoa Binh Minh and Richard Moore Associates worked together for 11 months starting in November 2019 to design and build Hoa Binh's new brand. Richard Moore Associates is an American creative brand consulting company hat has worked with well-known brands like Vietjetair, Kangaroo, Vietinbank, Citibank Vietnam, IBM Vietnam, Language Link, Flamingo, Vinasoy on branding, communication and marketing

 

For more information, please contact the Group’s Communications Department:

truyenthong@hbm.vn

www.hoabinhminh.com

 

The website under the new identity can be said to represent Hoa Binh Minh's transformation after a period of significant restructuring in terms of categories, personnel, locations, and investment strategies across the entire system, while also demonstrating professionalism, clear structure, scale of operation, and reflecting the culture, philosophy, and core values that the Group's Board of Directors has built, maintained, and developed over the past 28 years.

The website also serves as a hub for the Group's internal communications and to convey Hoa Binh Minh's message to partners, investors, job applicants, and the general public on a national and international scale.

 

Within a month, the website was built, bringing together departments, levels of staff, fields, and regions in a spirit of learning, sharing, respect, and support, which expressed the Hoa Binh Minh people's culture and values.

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After 28 years of operation, Hoa Binh Minh now operates 6 product categories at more than 140 business points in 41/63 provinces and cities nationwide, has good relations with prestigious domestic and foreign partners such as Honda, Hundai, Kia, Mazda, Mitsubhishi, Toyota, Vinfast (automobile category); Honda, Piaggio, Yamaha, SYM (motorcycle category); Hoa Phat (steel category); Amy, Catalan, CMC, Prime, Trung Nguyen, Vicenza (brick category); Chinfon, Hoang Long, Long Son (cement products), and have served more than 1.3 million customers across the country.

The Group wants to maintain its LEADING POSITION IN EXISTING INDUSTRIES and EXPAND INTO OTHER INDUSTRIES THAT IT HAS AN ADVANTAGE in the next five-year strategy 2021 -2025, aiming for a revenue of 46,000 billion VND in 2025.